Fyre Festival was a fraudulent luxury music festival founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. It was created with the intent of promoting the company’s Fyre app for booking music talent. The festival was scheduled to take place on April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma.
With no experience staging an event of the proposed festival’s scale, McFarland began approaching companies that did, and was reportedly taken aback when the event would cost at least $50 million to stage, during the time he wanted.
